MULTI MEDIA

Created a final pitch deck for PRAD 595, outlining a tailored social media strategy for local business Fixin’ Franks. After immersing in the brand through research and a site visit, I presented actionable digital growth recommendations aligned with the business’s tone and target audience.

Created and managed social media content for Alma, a restaurant inside Hotel Zachary, during my internship. Using Canva to design graphics and Reels, I built a seasonal content calendar that boosted engagement and effectively promoted events while staying true to the brand’s voice.

Developed and pitched a two-part short-form documentary concept for PRAD 393, positioning McDonald’s as a community hub and job pathway for Gen Z. Blending strategic messaging with multimedia elements, the presentation delivered a compelling branded content strategy using the PESO model.

Shaped social strategy for McDonald’s Corporate and CEO Chris K., translating data, cultural insights, and community management into platform strategies that strengthened reputation and relevance across LinkedIn, Instagram, TikTok, and YouTube, including supporting the highly anticipated return of the Snack Wrap.