MULTI MEDIA

Created a final pitch deck for PRAD 595, outlining a tailored social media strategy for local business Fixin’ Franks. After immersing in the brand through research and a site visit, I presented actionable digital growth recommendations aligned with the business’s tone and target audience.

Created and managed social media content for Alma, a restaurant inside Hotel Zachary, during my internship. Using Canva to design graphics and Reels, I built a seasonal content calendar that boosted engagement and effectively promoted events while staying true to the brand’s voice.

Developed and pitched a two-part short-form documentary concept for PRAD 393, positioning McDonald’s as a community hub and job pathway for Gen Z. Blending strategic messaging with multimedia elements, the presentation delivered a compelling branded content strategy using the PESO model.