RESEARCH

From REACH to Retreat: A Target Case Study in DEI Shift

Conducted a case study on Target’s 2025 DEI rollback for PRAD 564, focusing on what strategic communicators can learn from the company’s response and the broader business implications. Analyzed media coverage, stakeholder reactions, and corporate messaging to assess how the decision impacted brand trust, employee morale, and consumer loyalty. This was presented at GOLIN headquarters.

Ethics in Practice: Tarte Influencer Gifting Case Study

Conducted an ethical analysis of Tarte’s influencer gifting practices for PRAD 575, drawing on social media reactions, PR commentary, and ethical frameworks. The class presentation sparked thoughtful discussion and highlighted key tensions in modern influencer marketing.

Rainbow PUSH Coalition Research Report

Led a research project for the Rainbow PUSH Coalition focused on understanding Gen Z’s social media habits and engagement preferences. Conducted a comprehensive analysis of platform trends, content formats, and peer organization strategies to inform actionable recommendations. The final report provided strategic insights to help the organization modernize its digital presence and better connect with younger audiences through authentic, mission-driven communication.

Corporate Communications Trends & Ideas

Authored a strategic trends report for PRAD 564, analyzing topics like AI integration, employee activism, and CEO visibility using sources such as the Institute for Public Relations. The report demonstrated a strong grasp of emerging shifts in corporate communications and positioned me as a forward-thinking strategist.