WRITING

To honor Ruth Edelman’s legacy, reflections from a fireside chat with John and Renée Edelman were used to craft a heartfelt tribute highlighting her lasting impact on the PR industry. Published on the Culpwrit blog, the piece received touching responses from Ruth’s family and Edelman leadership, reinforcing the agency’s heritage and its evolution through the launch of DJE’s RUTH agency.

Developed a persuasive, research-informed op-ed for PRAD 515 on the impact of social media on youth mental health in the U.S. By centering a credible thought leader and leveraging academic and industry sources, the piece showcased strong storytelling and analytical writing skills.

Crafted a professional internal memo for PRAD 393: Diversity and Current Issues in PRAD, analyzing McDonald’s evolving DEI strategy. Using case evidence to assess business implications and brand alignment, the final piece showcased strategic insight and business writing proficiency.